Are you aware of Podcasting??? I think yes, every business owner and marketer knows the potential of podcasting in marketing of business. It is becoming a very popular medium as it gives you access to an immense audience. More businesses are using audio to reach wider audiences and connect with clients there.
A podcast is a type of digital media consisting of an episodic series of audio, video, PDF etc subscribed to and can be downloaded through online to a computer or mobile device. The word is derived from “broadcast” and “pod” from the success of the iPod. Podcasts are often listened to on portable media players only.
Podcasting allows forming a deeper relationship with the customers as people can hear the voice of their role models. They can hear the voice and ideas of the famous people behind their website, company or product.
There are two ways to use Podcast in your business:
- Either Interview Guests who can be ideal prospects for many people.
- If you don’t want to commit to a Podcast then be a guest.
Interviewing someone who can be a role model of mass for an hour can help you in building a good relationship. Most people are flattered when they are asked for an interview. It’s surprisingly easy to get people to come onto your Podcast. Most famous business owners and celebrities like to have an interview as it is easy for them also to converse on phone rather than a visual meeting. Plus it can be a great content for your website also and it will increase your business owner resource list as well. You must be very clear of the people whom interview you are planning to share with the audience. Foe e.g. if you are a performer or musician, you could interview the decision-makers at specific venues where you want to perform. That podcast would help fellow performers and would build relationships with those decision-makers. Always remember that your podcast does not have to go on forever. You can decide to do a series of maybe 10 interviews with specific prospects.
Second way to use Podcast as your marketing strategy is be a Guest. Thousands of Podcast are looking for new guests. Your expertise or product coupled with the right podcasting audience could mean more sales for your business. Now question comes in your mind that how do you get interviewed on Podcast?
You can use iTunes to find shows to be featured on iTunes as it is the easiest place to find podcasts. If you download iTunes for Podcast
Tips for Your First Interview
Some famous authors gave some great advice on how to be effective as a guest on a podcast.
Pr Preparation: Give some time to your preparation before interview. Take time to sit down and prepare your core message, so that someone just met get the great understanding of how you can help them.
Be Clear and Transparent: Be clear, concise and have effective ideas that you can articulate. Make sure that you are delivering valuable and interesting content for the listener. Help the listener as much as you possibly can during the interview. As if they like you from your listening to you, they will be more likely to sign up for your website, add you on social media like facebook, twitter, google+, Pinterest etc or become your client.
Try to be yourself and you will gain their trust: Show that you are the expert, whether you have a product or a service or you are the expert in it. While being interviewed, exude confidence. Your attitude must be like “I can help you achieve the results you are looking for.”
Show that you are the expert: Whether you have a product or a service, you are the expert in it. When being interviewed, exude confidence. Your attitude and demeanor should say to the listener, “I can help you achieve the results you are looking for.”
Although Podcast is a good medium of marketing, but only starting a Podcast is not enough, you must be aware of handling it, you’ll find a lot of podcasts that no longer update. If most of the podcasts similar to yours aren’t doing new episodes, you may want to email the hosts and find out why. Do your due diligence beforehand. Maybe they only had 10 listeners. So, always track your work, the most basic feature of marketing applies here also.
Above discussion shows the importance of Podcast on your business. But apart from that you should never forget to market your business on all the known Social Networks.
Hope you enjoyed reading this article.
What do you think? Have you tried podcasting? Is it good for your business? Please share your questions and comments as they are very helpful and motivate us a lot.
