Today I am going to discuss the tips of press release and how it should be formatted. This article will give you the information you need to write a great press release, giving your news a chance to shine. Writing a press release takes time, research and some skill. A press release is simply an Information about events like new products or services launched by a company and it’s mainly when one needs to promote for an upcoming event.
A press release consists of following elements:
Headline
Write a great headline that should clarify your news and grab the reader’s attention. Your headline should capture the journalist’s attention, you may includes a keywords, avoid Jargon and Hype in headline. The heading should be centered and in big, bold letters, and it should read like a newspaper heading. let them know that this press release is newsworthy.
Exapmle:-
“Company XYZ Launching Game ABC to ipad”
Sub Heading
Sub heading is optinal, It should be one sentence that explains what the rest of the press release is about. It follows directly after the headline.
Example:-
“Funny running game by guiding the drunk man to the road, and achieve the best time”
Dateline
Your Dateline line comes after your subheading, directly before your first body paragraph. It includes the city and state where the news occurs. It also includes the date in Month Day, Year format (October 23, 2013).
Example:-
Noida, UP, October 23, 2013( Content of your press release)
Opening Paragraph
The first paragraph of press release should start on the same line as the location/date. The opening paragraph of your press release should include the answers to the six basic questions that a journalist will want answered. Describe who, what, where, when, how, and why.
Body
The body typically consists of two or three paragraphs that are separated with one blank line in between. Keep the press release short, one or maybe two pages, and keep the language as simple as possible. Never write your press release in all UPPER CASE LETTERS. Your release will not be approved. It would be ignored by journalists. Finally, be concise and grammatically correct. Avoid adding jagrona and fluff words that distract from the true meaning of your press release. Creatiosoft develops technology based application and games audiences. The company not only publishes games and applications under it’s own brand name, but also caters to the demands of several such applications from publishers, businesses, ,marketers from across the globe.
About
At the end of a press release, you will include information about the company. This section should include factual data about your company.
For Example:-
Creatiosoft develops technology based application and games audiences. The company not only publishes games and applications under it’s own brand name, but also caters to the demands of several such applications from publishers, businesses, ,marketers from across the globe.
Contact Information
End your press release with contact information about yourself. All you need is to include your name and email address, and phone number if you are comfortable sharing it.
[Company Name]
[Address]
[Telephone]
[Website]
Every new section of your press release should have a heading in bold so the reader understands it is a new section.
